Marketing Mix: The Value of Getting It Right

It’s 9 o’clock. Do you know where your customers are?

Over the past decade or more, there has been a broad movement by distributors to make operational improvements, including supply chain optimization, process standardization, lean methodologies and technology advancements such as ERP, CRM and ecommerce. In many cases distributors have reaped tangible efficiencies that have manifested at the bottom line.

While there is still more benefit to be realized from operational improvements, for most companies that benefit will be incremental rather than a quantum leap.

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