Distributors’ marketers have a problem.  

Because distributors have multiple channels, it’s difficult to measure the return on their marketing effort.  

For example, product promotions succeed due to the efforts of marketing, sales, customer service and the ecommerce department – not to mention price discounts negotiated by merchants or category managers.  

How can you calculate how much to spend on marketing or measure the ROI in an environment where everyone is pitching in to make campaigns successful?  

Our Chief Strategy Officer Ian Heller has served as the senior marketing executive for four major publicly held distributors. He’s learned not only how to make marketing effective in a distribution company, but also how to set the optimal budget and measure the ROI of what you spend.  

Stop setting marketing objectives and evaluating results based on product sales. There’s a better way that your company will embrace. And it will revolutionize how you think about what marketing is supposed to accomplish and how you can tell if you succeed.