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How Great Distributors Use Marketing to Dominate

How Great Distributors Use Marketing to Dominate

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How Great Distributors Use Marketing to Dominate

June 29 @ 12:00 pm - 1:00 pm EDT

  • « Wholesale Change: Winsupply: An Ownership Team Under Every Roof
  • Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete »
How Great Distributors Use Marketing to Dominate
Register Now

Distributors’ marketers have a problem.  

Because distributors have multiple channels, it’s difficult to measure the return on their marketing effort.  

For example, product promotions succeed due to the efforts of marketing, sales, customer service and the ecommerce department – not to mention price discounts negotiated by merchants or category managers.  

How can you calculate how much to spend on marketing or measure the ROI in an environment where everyone is pitching in to make campaigns successful?  

Our Chief Strategy Officer Ian Heller has served as the senior marketing executive for four major publicly held distributors. He’s learned not only how to make marketing effective in a distribution company, but also how to set the optimal budget and measure the ROI of what you spend.  

Stop setting marketing objectives and evaluating results based on product sales. There’s a better way that your company will embrace. And it will revolutionize how you think about what marketing is supposed to accomplish and how you can tell if you succeed.

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Details

Date:
June 29
Time:
12:00 pm - 1:00 pm EDT
Event Category:
Upcoming Webinar
Website:
https://pages.distributionstrategy.com/acton/media/6612/how-great-distributors-use-marketing-to-dominate
  • « Wholesale Change: Winsupply: An Ownership Team Under Every Roof
  • Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete »
Distributors’ marketers have a problem.   Because distributors have multiple channels, it’s difficult to measure the return on their marketing effort.   For example, product promotions
Register Now
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How Great Distributors Use Marketing to Dominate

Stop setting marketing objectives and evaluating results based on product sales. There’s a better way that your company will embrace. And it will revolutionize how you think about what marketing is supposed to accomplish and how you can tell if you succeed.

Join us on June 29 at 9am PT / 12pm ET.

Register now