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Marketing Effectiveness

The golden rule of distributor marketing

The Golden Rule of Distributor Marketing

Ian Heller and Jonathan Bein · July 31, 2020 · 2 Comments

Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising and SEO? The answer is yes, and the golden rule is: The more frequently you put relevant offers in front of targeted customers, the more frequently customers will buy from you….

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Why Improving User Experience on Your Website Should Be a Top Priority

Why Improving User Experience on Your Website Should Be a Top Priority

Dean Mueller · July 30, 2020 · 1 Comment

These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As such, the experience that B2B distributors create on their websites for their customers has a big impact on their success. And a negative experience could negatively affect your engagement on other…

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Stop Leaving Supplier Marketing Co-Op Funds on the Table

Stop Leaving Supplier Marketing Co-Op Funds on the Table

Ian Heller and Jonathan Bein · July 24, 2020 · 1 Comment

When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.

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Marketing Mix: The Value of Getting It Right

Marketing Mix: The Value of Getting It Right

Robert Kelley · July 22, 2020 · Leave a Comment

Since the early 1960s, most companies have organized marketing activities into the “Marketing Mix,” or the “4 Ps”: Product, Place, Price and Promotion. Distribution Strategy Group shares how to get that mix right.

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Wholesale Change Show: The Golden Rule of Distributor Marketing

Wholesale Change Show: The Golden Rule of Distributor Marketing (July 15, 2020)

Jonathan Bein and Ian Heller · July 16, 2020 · Leave a Comment

Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be to help drive the long-term growth and profitability of the firm.

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How to Earn and Get a Return on Supplier Marketing Co-op

Wholesale Change Show: How to Earn and Get a Return on Supplier Marketing Co-op (July 8, 2020)

Jonathan Bein and Ian Heller · July 9, 2020 · Leave a Comment

The murky world of marketing co-op baffles distributors and manufacturers alike.

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Painless Profitability Improvements: Our Favorite Profit-Driving Hacks for Distributors

Painless Profitability Improvements: Our Favorite Profit-Driving Hacks for Distributors

Jonathan Bein and Ian Heller · July 8, 2020 · Leave a Comment

Distributors: Are you looking for some simple, straightforward and painless ways to make adjustments that improve your profitability? Here are a few of our favorite profit-driving hacks.

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Want to Differentiate Your Value-Added Services? Go Beyond Logistics

Want to Differentiate Your Value-Added Services? Go Beyond Logistics

Jonathan Bein · June 30, 2020 · Leave a Comment

Understanding and monetizing value-added services in wholesale distribution is critical to competing today. But many distributors tend to have a limited worldview when it comes to which services they provide.

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What’s a Good Customer Profile Worth? A lot.

What’s a Good Customer Profile Worth? A lot.

Robert Kelley · June 17, 2020 · Leave a Comment

Most distributors keep busy enough just handling incoming calls, emails and, in many cases orders from their website. But how do we know if we are actually winning?

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The Importance of Value-Added Services in Distribution Today

The Importance of Value-Added Services in Distribution Today

Jonathan Bein and Ian Heller · June 2, 2020 · Leave a Comment

If you’re like most distributors, you already provide several value-added services at no cost to your customers. But have you analyzed the cost and value of those services? Chances are, you need to get more intentional about delivering, marketing and monetizing them.

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