You’ll know you’re stuck in a brand graveyard if your customers only buy a small percentage of your product offering, only buy big products from you but not accessories to those, and buy infrequently.
Marketing Effectiveness
AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence
Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers and enhance their sales processes. In reality, however, many of these “smart” sales solutions end up causing more problems than they solve.
Local SEO for B2B: How Distributors Can Optimize for Local Search
If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s how to set yourself up for success with Local SEO.
Why Is Cross-Selling Effectively So Difficult for Distributors?
Selling more to existing customers is more profitable than acquiring new customers. So why don’t many distributors succeed at effectively cross-selling to their customers?
Reducing Product Returns: Treat the Cause, Not the Symptom
Returned goods can hurt productivity, reduce profitability, and damage customer and supplier relationships. No wonder most distributors focus on reducing them – but they do it the wrong way!
What is Your Product? Knowledge, Information and Service
Here’s what to consider when considering what “product” means to your distribution business and your customer relationships.
How to Evaluate User Experience on Your Website
How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your customers are in accomplishing their intentions on your site.
The Art of Sales Prospecting When You Can’t Be There: A New Challenge for Field Sales in Distribution
Distributors’ field sales teams are adapting to a new way of reaching prospects now that they cannot just get in the car to visit in person.
The Golden Rule of Distributor Marketing
Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising and SEO? The answer is yes, and the golden rule is: The more frequently you put relevant offers in front of targeted customers, the more frequently customers will buy from you….
Why Improving User Experience on Your Website Should Be a Top Priority
These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As such, the experience that B2B distributors create on their websites for their customers has a big impact on their success. And a negative experience could negatively affect your engagement on other…