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Sales Channel Strategy

2018 state of distributor marketing move to digital

2018 State of Distributor Marketing, Part 1: Move to Digital Continues

Jonathan Bein · January 10, 2018 · Leave a Comment

While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and branch-based events despite customers’ decreasing preference for these channels.

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2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts

2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts

Jonathan Bein · December 10, 2017 · 1 Comment

This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.

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eat lunch be lunch or die

Eat Lunch, Be Lunch, or Die

Jonathan Bein · August 23, 2017 · Leave a Comment

What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post, I’m going to explain why it is alarmingly easy to lose an obscene amount of revenue, without doing anything. Here are the 4 problems your business could be suffering from.

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2017 inside sales survey results

Inside Sales in 2017: Survey Results

Debbie Paul · April 22, 2017 · Leave a Comment

69% of inside sales people are spending less than 10% of their time making proactive outbound calls. They are spending the majority of their time doing after sale support, order entry and pre-sale support.

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