Opportunity is high for B2B e-commerce, according to the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing
Sales Channel Strategy
The Omnichannel Customer Experience: Are You Channeling Seamless Customer Service?
Even multichannel by itself isn’t enough to keep up with customers’ changing shopping and buying preferences.
Research: Distributors Are Heading in Right Direction for Marketing
Traditionally focused on field sales, distributors have not historically been strong in marketing capabilities. But as customer demographics change, how distributors market has become increasingly critical to long-term survival. Because if distributors don’t keep pace with how customers want to shop and buy – which is largely electronic – they’ll lose ground against the competition.
Multichannel vs Omnichannel: What’s the Difference?
What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s experience is the same no matter how they interact with your business.
The Cost of Not Knowing the Voice of Your Customer
Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field sales, inside sales, customer service reps and electronic channels wrong. No distributor can afford to use a one-size-fits-all strategy anymore.
Customers Don’t Always Want a Field Sales Rep, So Now What?
As the world of distribution continues to shift to digital, the way that customers want distributors to communicate with them is shifting as well. To gain a better understanding of these changes, Real Results Marketing has surveyed more than 10,000 of distributors’ customers across diverse sectors and geographies. The goal of this ongoing Shopping and Buying Survey is to gain a fuller understanding of how customers want to shop and buy by asking the customers themselves.
Podcast: Do You Know What Your Customers Want?
Jonathan Bein, managing partner of Real Results Marketing, spoke with Lindsay Young on the 3 Aspens Media podcast, Attract. Engage. Grow., about the importance of understanding what your customers want.
2017 State of Distributor Marketing, part 2: Distributors Lack Marketing Differentiation
Most distribution companies take a similar approach to touting their position in the supply chain, with 80 to 90 percent of distributors believing their value proposition contains at least one of the following attributes: product selection and availability, speed of delivery and pre-sales or post-sales expertise.
2018 State of Distributor Marketing, Part 1: Move to Digital Continues
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and branch-based events despite customers’ decreasing preference for these channels.
2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.