In this webinar, Mike Marks, Founding Partner of Indian River Consulting Group, will rely on his experience working with dozens of leading distributors to talk about how to successfully implement CRM and how this will evolve in the future. He’ll use examples and define best practices to help you understand how CRM can benefit you today and what you must do to ensure you continue to gain benefits from this technology going forward.  

The proper use of data can create a powerful coaching tool for sales managers. The real power of a deployed CRM is the creation of a light touch but formal performance improvement loop. The idea is that a plan for the month is developed and at the end of the month both activities and results are examined to identify performance improvement actions for the subsequent month. In many cases, the sales managers need to develop some process-driven coaching skills. AI tools are also creating significant leverage for today’s sales manager. The long-term sales performance impact of a CRM improves on the same principle of compound interest.