Distributors today are under increasing pressure to deliver seamless, personalized customer experiences across every digital and physical touchpoint. But where do you start, and how do you ensure you’re building a strategy that drives real value?

In this episode of Wholesale Change, we sit down with Justin Racine, Senior Commerce Consultant at Perficient, a digital consultancy known for helping B2B companies drive results through smart commerce and experience solutions.

Join us as we discuss:

• What B2B buyers now expect, and how to keep up.
• The technologies and platforms that matter most for distributors.
• How to personalize the customer journey without overwhelming your team.
• Why content, design, and commerce must work together.
• Common CX pitfalls and how to avoid them.
• How AI and Generative Commerce will be the future of B2B CX excellence.

If you’re looking to transform your customer experience strategy and want expert advice on where to focus your efforts, this is one conversation you won’t want to miss.