A great marketing department can help a distributor drive better sales, profits and long-term growth.
Traditionally, however, the role of marketing in distribution has been limited – tasked with managing tchotchkes, product promotions and supplying the sales team with flyers. Many marketers in distributors feel like they have little influence on high-level strategic and tactical decisions.
If distributors want to compete successfully, they need to take a more strategic approach.
In a world where customers use upwards of 10 channels to research and make purchases, the role of marketing has become critical to managing and nurturing leads; targeting messaging based on segment or behavior; gaining greater visibility into the customer’s journey; and engaging at the right moments and with the right message.
A strategic approach to marketing holds clear benefits for distributors:
- Increased sales productivity
- Increased top and bottom line through greater customer experience
- Greater visibility into and impact on the customer journey
- Improved internal cooperation across all customer-facing team members
Distributors also need to integrate the right technologies into their arsenal to support these goals.
Join our panel of distribution leaders on Nov. 14 at 9 PT / 12 ET, when they will share how they’ve transformed their marketing roles and tools to reach more customers, more efficiently, across channels.