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SUMMARY:08/04/26 AIN&G: Justin Racine  
DESCRIPTION:AI News and Gurus \n\n\n\nAI News and Gurus: The Show for Intelligent Distributors\n\n\n\n\n\n\nwatch Now\n\n\n\n\n\n\nGenerative AI is reshaping how B2B buyers discover and buy. Here’s what that means for distributors. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nGenerative AI is not just changing how distributors sell — it is changing how customers expect to buy. From AI-powered product discovery to conversational commerce\, the gap between distributors who are adapting and those still watching is widening fast. \n\n\n\nIn this session\, we examine what the latest developments in AI mean for B2B commerce strategy. Joining us is Justin Racine\, Chief Digital Officer at Geriatric Medical & DDP Medical Supply\, and Derek Gregg\, CEO and Co-Founder at Kaavio\, to explore how distributors can translate AI trends into practical improvements in digital selling\, customer experience\, and revenue growth. \n\n\n\nKey Takeaways \n\n\n\n\nHow generative AI is reshaping product discovery and the B2B buying journey\n\n\n\nWhat conversational commerce means for distributor digital strategy\n\n\n\nPractical steps distributors can take now to modernize AI-powered selling\n\n\n\nHow leading distributors are using AI to personalize at scale without sacrificing operational efficiency\n\n\n\nWhat to watch in commerce AI in the months ahead\n\n\n\n\nWhat You’ll Learn \n\n\n\n\nHow generative AI tools are changing the way B2B buyers search\, discover\, and evaluate products — and what distributors must do to stay visible.\n\n\n\nWhat conversational and AI-powered commerce looks like in practice\, with examples relevant to wholesale distribution.\n\n\n\nHow to assess your current digital commerce capabilities against where AI is taking the market.\n\n\n\nPractical approaches for using AI to personalize the customer experience at scale without requiring a complete platform overhaul.\n\n\n\nKey AI developments in commerce to monitor and how to separate signal from noise.\n\n\n\n\nWho Should Attend \n\n\n\nSales and operations leaders who want a grounded\, practical perspective on what AI in commerce actually delivers today. \n\n\n\nOperations leaders managing global supplier relationships. \n\n\n\nDistribution executives setting digital commerce strategy and looking to understand AI’s near-term impact on revenue and customer experience. \n\n\n\nEcommerce\, marketing\, and technology leaders evaluating where AI fits into current platform and customer engagement investments. \n\n\n\n\n\n\n\n\n\nIndustry Guest\n\n\n\n\n\n\n\n\n\n\n\n\nJustin Racine \n\n\n\nChief Digital Officer\, Geriatric Medical & DDP Medical Supply \n\n\n\n \n\n\n\n\n\n\n\n\n\nDerek Gregg \n\n\n\nCEO and Co-Founder\, Kaavio \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\nSponsor\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nGuest\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJustin Racine \n\n\n\nChief Digital Officer\, Geriatric Medical & DDP Medical Supply \n\n\n\n\n\n\n\nJustin Racine is Chief Digital Officer at Geriatric Medical & Surgical Supply\, focused on building digital technology that elevates customer experiences through AI\, design and unified processes.  Previous to that he was AVP\, Commerce Strategy at Perficient\, a global digital consulting firm where he drove digital commerce strategies that assisted Fortune 500 brands to achieve and exceed business goals through commerce-enabled technologies. Justin has more than 16 years of experience in ecommerce\, customer-focused experiences and branding strategy. In addition\, Justin has been published in Forbes\, Digital Commerce360 and Henry Stewart’s Journal of Brand Strategy. Justin is also a four time recipient of CMSWire’s Contributor of the year\, where he has a monthly column that details relatable real-life experiences and how they apply to exceptional customer experience opportunities for brands. \n\n\n\n\n\n\n\n\n\n\n\n\n\nDerek Gregg \n\n\n\nCEO and Co-Founder\, Kaavio \n\n\n\n\n\n\n\nDerek is an entrepreneur and life-long learner who sits at the intersection of technical systems\, messy data\, and real-world workflows. His superpower? Getting the ideal and reality to meet. He first co-founded Vandalia Research where he built products that spanned forensics\, scientific tooling\, and STEM education. From there\, following completion of an MBA at Carnegie Mellon (Tepper)\, Derek led go-to-market and operations at Quartzy\, helping scale enterprise and mid-market SaaS businesses serving scientific and technical customers. Outside of the time spent partnering with B2B manufacturers and distributors to scale their businesses\, Derek is an avid cyclist\, sailor\, and SCUBA diver. \n\n\n\n\n\n\n\nHosts\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBrian Hopkins \n\n\n\nChief Operations Officer\, Distribution Strategy Group \n\n\n\n\n\n\n\nBrian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles\, marked by innovation and strategic growth. \n\n\n\n\n\n\n\n\n\n\n\n\n\nBrooks Hamilton \n\n\n\nFounder and CEO\, AI Strategy Advisors \n\n\n\n\n\n\n\nBrooks Hamilton is the founder and CEO of AI Strategy Advisors\, which helps large enterprises build and implement AI strategies. With a deep understanding of both AI technology and business operations\, his company is positioned to help organizations navigate the rapidly evolving AI landscape. Previously\, Brooks held executive positions at Zilliant\, where he worked with dozens of leading distributors to design and deploy AI sales\, pricing\, and revenue management applications.  \n\n\n\n\n\n\n\n\nWatch Now
URL:https://distributionstrategy.com/event/08-04-26-aing-justin-racine/
CATEGORIES:AI News & Gurus,On-Demand Program
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