In this in-depth benchmark report, Distribution Strategy Group presents the results of its comprehensive research into the adoption, utilization, and strategic impact of artificial intelligence across the wholesale distribution industry. The 2026 edition reveals where distributors truly are on their AI journeys, how they are applying AI today, and what leaders are planning over the next three to five years to remain competitive in an increasingly AI-driven market.

Across a broad cross-section of distributors, AI has moved from theoretical concept to practical business tool. While adoption continues to accelerate—especially in areas like marketing automation and digital engagement—efficiency gains in fulfillment, warehouse operations, and core order-to-cash processes are emerging as key drivers of investment.

Key insights include where AI is delivering measurable value today, the functions driving the greatest performance improvements, and how generative and automation technologies are reshaping distributor workflows and workforce planning. The research underscores both the opportunity and urgency for distributors to develop thoughtful AI strategies that align with organizational priorities and customer expectations.

Download this report to understand the state of AI adoption in distribution and to benchmark your organization’s maturity against the broader industry.