Agenda

One Day. One Room. The Full AI Agenda. A curated day of keynotes, sponsor-led AI solution sessions, and four dedicated networking touchpoints with senior distribution leaders.

9:00 – 10:00 AM

Breakfast & Networking

Foyer + Expo Hall

10:00 – 10:30 AM

Welcome & Table Sponsor Intros

Main Room

10:30 – 11:00 AM

Opening Keynote: What’s Really Working in AI

Jonathan Bein, PhD – Co-Founder and Managing Partner, Distribution Strategy Group

Every distributor has sat through the AI pitch. Far fewer have seen the systems running in production, on real order volume, inside real ERPs. Jonathan Bein closes that gap.

He walks through the five areas where distributors are getting traction today: AR automation, warehouse robotics, AI-powered CRM, quote and order automation, and inventory management.

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Each with the performance numbers real deployments are producing. He draws the line between generative and agentic AI, maps the customer service functions agentic AI absorbs by 2028, and lays out how to capture the labor savings through attrition instead of a headcount event.

McKinsey puts early adopters at a 122 percent cash-flow increase and late adopters at a potential 23 percent loss. The swift will beat the slow more than the large will beat the small.

Key Takeaways:

  • Which AI applications are in production today, and which are still 12 to 24 months out.
  • Where generative AI ends and agentic AI begins, and why that sets your near-term roadmap.
  • How to capture AI labor savings without layoffs
  • The efficiency, revenue, and customer experience gains to expect, and the assumptions behind them.

11:00 – 11:30 AM

AI Is Only as Smart as the Walls You’ve Built Around It

Distribution runs on context. A CSR needs to know what purchasing knows. Purchasing needs to know what operations is seeing. Sales needs to know what customer service already promised. This cross-functional flow is how distribution actually works – but when we deploy AI, we deploy it the way we built our software solutions: by department, by function, by team.

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Ben Firman draws on years working alongside distributors across North America to have an honest conversation about where AI is delivering – and where the way we’ve organized our businesses is quietly capping its potential.

This session will explore:

  • Why departmental AI produces strong demos and mixed results, and how organizational boundaries are becoming the hidden ceiling on AI performance
  • What it looks like when AI actually has full business context – and how different the outcomes are, and what to look for as you decide where AI goes next in your organization
  • How reverse logistics – returns, warranties, and repairs – uniquely expose the cost of disconnected AI

11:30 – 12:00 PM

AI Solutions Session

25-minute sponsor presentation · Main Room

12:00 – 1:00 PM

Networking Lunch

Foyer + Expo Hall

1:00 – 1:30 PM

Featured Talk: The AI-Powered Distributor: Beyond the Chatbot

Brian Hopkins – COO, Distribution Strategy Group

If you are still using Large Language Models just to write emails, you are barely scratching the surface. AI has officially transitioned from simple chatbots into conversational reasoning engines that can revolutionize how distributors work, compete.
In this keynote, we are cutting through the hype to show you what modern AI actually does.

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We’ll break down how to choose the right tool for the right job—whether that’s the logic of ChatGPT, the workflow mastery of Claude, the multimodal power of Gemini, or the deep research of Perplexity. More importantly, you’ll learn why the future belongs to “AI Workspaces”—centralized hubs that unlock team-level productivity that individual prompting never could.

Get ready to see real distributor use cases in action. We’ll build prospecting dashboards in 5 minutes, model interactive sales commissions, and show you how to integrate AI notetakers to automatically extract process documentation and training materials before institutional knowledge walks out the door.

We’ll demystify the skill that separates mediocre outputs from game-changing ones: context-building. You’ll walk away not just knowing how the tech works, but how to lead the adoption from the bottom up, empower your team, and model the behavior that makes AI stick.

Key Takeaways:

  • Navigate the Modern AI Landscape: Understand the distinct strengths of ChatGPT, Claude, Gemini, and Perplexity, and when to deploy each for specific distribution challenges.
  • Move from Prompting to Workspaces: Learn how to transition from siloed, individual AI use to centralized, team-wide AI projects that multiply productivity.
  • Lead the Change: Master a practical, bottom-up framework for driving AI adoption, empowering employees, and building a culture of innovation.

1:30 – 2:00 PM

AI Solutions Session

25-minute sponsor presentation · Main Room

2:00 – 2:30 PM

AI Solutions Session

25-minute sponsor presentation · Main Room

2:30 – 3:00 PM

Networking Break

Expo Hall

3:00 – 3:30 PM

AI Solutions Session

25-minute sponsor presentation · Main Room

3:30 – 4:00 PM

AI Solutions Session

25-minute sponsor presentation · Main Room

4:00 – 4:30 PM

Closing Keynote

Audreyanne Snow – VP of AI Program Delivery, Parts Town Unlimited

Audreyanne Snow is VP of AI Program Delivery at Parts Town, where she leads enterprise AI initiatives from strategy through implementation. Previously serving as Senior Director of Supply Chain & Logistics, she led operational and logistics initiatives that supported scalable growth and exceptional customer service.

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With more than a decade of experience in supply chain strategy, purchasing, inventory, project management, and continuous improvement, Audreyanne brings a practical, data-driven approach to aligning people, processes, and technology. She focuses on turning AI opportunities into measurable business outcomes while building high-performing operations. Audreyanne holds a B.S. in Supply Chain Management from the University of Illinois Urbana-Champaign.

4:30 – 5:30 PM

Networking Reception

Refreshments served

National Conference Center

Birmingham, UK