Distribution Strategy in the Face of Disruption
Differentiate, build a sustainable business model, and make more money. That is why we’re here. We’ll help you win for decades to come.
Meet the team
Distribution Strategy Group’s thought leadership, research and consulting services are led by a team with decades of experience as senior operators in the distribution industry. They have since worked with more than 70 distribution companies to build a solid foundation to win in today’s changing market.
Ian G. Heller
Founder & Senior Partner
Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
Dean has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor customer needs.
Debbie Paul has a rich background in developing and growing revenue streams with inside sales and direct marketing. As VP of Contact Centers at Newark Electronics, Debbie created two call centers supporting inside sales, customer service, website support and product technical support.
Robert A. Kelley, CFA
Robert Kelley has had an extensive career with high-growth companies from venture-capital backed high-technology startups to large public corporations. He has been the founding Chief Technology Officer (CTO) and VP Engineering for Pyramid Technology — one of the leading computer manufacturers now part of Fujitsu Siemens, Decisionism — an early data warehousing and business analytics companies acquired by Broadbase/Kana, and Crosswalk, Inc. and early high-performance grid storage vendor, as well as VP Strategic Marketing.
Partner – eCommerce, UX, & Search
Jason Capshaw has worked with brands to grow their digital footprint. He works with distribution teams to manage implementations, increase conversion rates, and leverage search marketing to grow revenue and make customers stick. His philosophy is “start with the customer and work your way back.” He lives in the Atlanta area with his 3 kids.