The Wholesale Change Show
Don’t miss the most entertaining hour in distribution, hosted by industry veterans Ian Heller and Jonathan Bein, Ph.D. More of an informative talk show than the typical “death by PowerPoint” webinar, Jonathan and Ian tackle the toughest issues in distribution, with no holds barred.
Upcoming episode (Wednesday 9am PT, 12pm EST)
Aug. 5: Customer Lifecycle and the Brand Graveyard
Aug. 12: Facing the Dreaded Challenge of Product Data
Thought leadership for wholesale change agents
Innovative thinking backed by industry-leading research to inspire you to act now. Rethink what’s possible in distribution.
Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising and SEO? The answer is yes, and the golden rule is: The more frequently you put relevant offers in front of targeted customers, the more frequently customers will buy from you.…
The gates are closing. It’s now or never for digital adoption in B2B markets. The sharp increase in online engagement with customers in March and April 2020 was more than just a one-off blip due to COVID-19. More and more surveys are emerging that are reinforcing the idea that while COVID-19 spurred the shift to…
If you really want to supercharge your sales, look no further than your largest customers.
Brought to you by Miramar.tech
Don’t miss the most entertaining hour in distribution, hosted by industry veterans Ian Heller and Jonathan Bein, Ph.D. More of an informative talk show than the typical “death by PowerPoint” webinar, Jonathan and Ian tackle the toughest issues in distribution, with no holds barred. Join the live recording via Zoom on Wednesdays at 9 a.m. PT/Noon ET.
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Real Results Marketing, one of the leading boutique consulting firms focused on distributors, has changed its name to Distribution Strategy Group to better reflect its focus and expanded service offerings. “We want to help independent distributors anticipate what’s coming so that they can build a sustainable strategy in this challenging market,” Managing Partner Jonathan Bein…
These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As such, the experience that B2B distributors create on their websites for their customers has a big impact on their success. And a negative experience could negatively affect your engagement on other…
When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
Brought to you by Distribution Strategy Group
We’re not here to repeat the same thing you’re hearing from everyone else. Partner with Distribution Strategy Group – with decades of experience as senior operators in the industry – to build the right strategy to attract, engage and keep customers in these uncertain times.
The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
Since the early 1960s, most companies have organized marketing activities into the “Marketing Mix,” or the “4 Ps”: Product, Place, Price and Promotion. Distribution Strategy Group shares how to get that mix right.
Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be to help drive the long-term growth and profitability of the firm.
Distributors are learning how to build cultures that drive innovation; don’t wait. The disruptors are at the gate and the battle for distribution supremacy will likely go to the swift and not the strong.