Survey: E-Commerce Also Grows in Importance as Sales Channel
Opportunities remain for distributors to improve marketing plans and measurement as a means to increase marketing effectiveness. The 2015 distributor marketing survey covered several areas of marketing, including biggest marketing challenge, vehicles, channels, measurement and pricing. While there was an increase in email marketing and annual social media marketing compared to 2014, many respondents noted that planning and strategy was not a significant marketing challenge. But without effective planning, the marketing function becomes tactical.