The Surprising Power of Understanding ‘Who Sells What to Whom and How’

Allow me to offer some context for what I’m about to say: 

I spent many years working directly for employers as a front-line practitioner or department leader, responsible for supporting the sales force and improving results. In 2000, I did freelance consulting for a few years, but missed being part of an aligned team and returned inside for an exciting opportunity to build a sales performance team from the ground up.  

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