Bar Geron is the CEO and co-founder of Balance, the B2B ecommerce payments platform built for merchants and marketplaces. Bar has an extensive background in payments from his experience working at PayPal, where he worked as a senior decision scientist. That’s where he met the future co-founder and CTO of Balance, Yoni Shuster. In 2020, the two went on to found the company. Bar is fascinated by the role of technology in solving inefficiencies. In the simplest words, Balance is on a mission to move global trade online.