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  • Dirk Beveridge
Dirk Beveridge

Dirk Beveridge

Dirk Beveridge is the founder of UnleashWD, Executive Producer at We Supply America, President of the Beveridge Consulting Group, and Champion for the noble calling of distribution for over 37 years. He often speaks at company and association meetings to share his one-of-a-kind perspective on leadership, the future of wholesale distribution and how distributors are a Force for Good. Learn more about Dirk by visiting WeSupplyAmerica.net.

Articles by Dirk Beveridge

Operations

Family Culture is Embedded in the Independent Distributor: Now’s the Time to Unleash It

Dirk Beveridge encourages distributors to double down on their family cultures.
  • Dirk Beveridge
  • September 28, 2023
Operations

HR Strategies in Distribution: Rethink the Status Quo

To attract and retain good people, we have to rethink our language surrounding employee management.
  • Dirk Beveridge
  • March 2, 2023
Playing the Long Game
Operations

3 Strategies to Build a Business for the Next Generation – and the Next After That

It’s time to redefine the future of distribution. 
  • Dirk Beveridge
  • January 23, 2023
lead boldly
Strategy

What Does It Mean to Lead Boldly?

In the Noble Calling leadership style, management is called to make an oversized impact.
  • Dirk Beveridge
  • January 9, 2023
top down
Strategy

Why “Top Down” No Longer Works in a Post-Pandemic World

Hierarchy? Command and control? Short-term thinking? Money as the only motivator? Those no longer create the results they once did.
  • Dirk Beveridge
  • September 14, 2022
Are Distributors Experiencing Pandemic Myopia?
Distribution Industry Analysis

Are Distributors Experiencing Pandemic Myopia?

Are some distributors lulled by a false sense of security post-pandemic?
  • Dirk Beveridge
  • July 12, 2022
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