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Nikolay Sidelnikov

Nikolay Sidelnikov is the Head of Product Marketing and Analysts Relations at Virto Commerce, a B2B eCommerce platform that empowers manufacturers and distributors worldwide. With a focus on streamlining complex B2B transactions, Virto Commerce delivers tailored solutions to enhance operational efficiency and drive growth, enabling distributors to meet the evolving demands of the digital marketplace. Learn more at https://www.linkedin.com/in/sidelnikov/t

Articles by Nikolay Sidelnikov

Distribution Technology

Building a B2B eCommerce Platform? Don’t Just Copy B2C

Distributors need to understand what makes B2B buying different.
  • Nikolay Sidelnikov
  • October 29, 2024
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