Distribution Events
Thought Leadership and Software for Wholesale Change Agents
B2B Ecommerce & Marketplaces
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Office Depot Hires Former Amazon Business GM – and That’s Just the Start
In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of aggressive, recent actions, ODP (the newly named parent company of Office Depot) seems intent on building a rival marketplace to Amazon Business. On Feb. 16, the company announced it had hired…
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2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success
Distribution Strategy Group, formerly Real Results Marketing, conducted its ninth-annual State of eCommerce in Distribution survey from October-December 2020, updating the leading benchmark in distribution for adoption and drivers of ecommerce in the wholesale distribution industry.
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Webinar: State of eCommerce in Distribution: Part 2
In this webinar, Part 2 in a series, Distribution Strategy Group’s experts provide a playbook on what to do in response to our survey data in 2021 and beyond.
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When It Comes to Product Recommendations, B2B vs. B2C Matters
Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.
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2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity
The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
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Webinar: 2021 State of eCommerce in Distribution: Part 1
In the first of two webinars on the State of eCommerce in Distribution, we present the results of our 9 annual State of eCommerce Distribution survey, the most comprehensive benchmark for ecommerce adoption and maturity in the industry.
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DSG Survey Reflects Sharp Increase in eCommerce Adoption, Maturity in 2020
We had expected a sharp increase in the adoption of ecommerce in 2020 with the shifts in buying behavior due to the COVID-19 pandemic. That acceleration in adoption was confirmed in our recent update to the adoption tracking, where we track more than 3,000 B2B companies, along with our annual benchmarking survey on the 2020…
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8 Reasons Distributors Fail at Digital
No matter how hard you try, it’s really easy to build a doomed website. In a recent episode of the Wholesale Change webcast and podcast, we discussed the real reasons distributors’ ecommerce efforts tend to flop.
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Digitally Native Vertical Brands: Lessons for B2B Channels
As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
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High-Tech AND High-Touch: How Distributors Can Win in a B2C World
If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting a high-tech model isn’t the answer either.