B2B Ecommerce & Marketplaces

  • 2015 Distributor Marketing Survey Results

    2015 Distributor Marketing Survey Results

    Results from the 2015 distributor marketing survey

  • 2015 State of Distributor Marketing

    2015 State of Distributor Marketing

    Opportunities remain for distributors to improve marketing plans and measurement as a means to increase marketing effectiveness. The 2015 distributor marketing survey covered several areas of marketing, including biggest marketing challenge, vehicles, channels, measurement and pricing.

  • E-Commerce Platform Considerations for B-to-B Distributors

    E-Commerce Platform Considerations for B-to-B Distributors

    The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor for a successful e-commerce adoption – and growth velocity – is having a strong strategic plan for the digital sales channel.

  • The ROI Case for E-Commerce

    The ROI Case for E-Commerce

    Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5 percent of revenue through e-commerce.

  • Why Distributors Must Have an E-Commerce Site

    Why Distributors Must Have an E-Commerce Site

    B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation of how a transaction is completed.

  • 2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand

    2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand

    Because of reduced barrier to entry, distributors of all sizes have now launched or are launching an e-commerce capability. However, a significant percentage of these distributors are seeing very little revenue traction through their e-commerce site, even after several years.

  • The State of Distributor E-Commerce 2015: Survey Results

    The State of Distributor E-Commerce 2015: Survey Results

    February 2015, State of Distributor E-Commerce survey of more than 400 distributors conducted with Modern Distribution Management. Ongoing Shopping and Buying survey of several thousand end users from multiple distributors.

  • Google’s “Phantom” Algorithm Impacts Websites Light On Content

    Google’s “Phantom” Algorithm Impacts Websites Light On Content

    Last month, we saw Google roll out their well-publicized update that rewarded mobile-friendly websites. That was great news for distributors that had responsive (or other mobile-friendly) sites.

  • One Thing Every B-to-B Distributor Website Should Do ASAP

    One Thing Every B-to-B Distributor Website Should Do ASAP

    It’s no secret that mobile-friendly sites are important today and will be even more important in the future. Many distributors’ website visitors are in the field and very mobile, so this future change is important.

  • Distributors Have High Expectations for E-Commerce in 2015

    Distributors Have High Expectations for E-Commerce in 2015

    This article examines the results of the 2015 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor-integrated marketing approaches to support electronic shopping and buying.