84% expect 2026 sales to increase at least 3%, up 7 percentage points from the previous quarterly survey. 45% expect growth of at least 8%.
Together, the additions broaden the marketplace across 200 product categories, including electrical, industrial, information technology, laboratory supplies, foodservice equipment, facility maintenance, and workplace furnishings.
The launch reflects growing interest across the distribution industry in agentic AI, which enables software systems to perform tasks such as supplier selection, quote generation and purchasing with limited human intervention.
As AI assistants become more capable of conducting research and narrowing supplier options, distributors may need to ensure their product catalogs, pricing information, inventory availability, and technical specifications are accessible in formats that AI systems can easily interpret.
The centerpiece of Amazon Business’s current AI deployment is the Amazon Business Assistant.
Digital channels — including ecommerce platforms and online catalogs — are becoming the primary interface for customers.
CEO Sudhir Bhojwani said companies are looking for tools that allow procurement teams to operate more efficiently as supply chains grow more complex.
The capabilities, first announced Nov. 12 at the Amazon Business Reshape conference, are now active for select U.S. users.
For distributors the Salesforce update is a big indicator that digital commerce is moving B2B into AI-native environments.
For distributors, the takeaway is direct: competing in this environment requires deeper integration with customers.