Strategy for Distributors

Build a marketing roadmap based on data and insights from your customers and the competition. Set yourself up for success in today’s quickly changing world. We provide consulting support for customer segmentation, product strategy, pricing and profitability, channel strategy, marketing programs and marketing infrastructure.

Digital is not one-size-fits-all and should be developed based on how customers want to shop and buy with you. We’ll work with you to build an omnichannel strategy, integrating ecommerce, SEO, marketing automation, chat and more based on customer needs.

The world has changed. Distributors need to change with it, and that means going beyond field sales to offer a much richer sales experience. We work with you to understand how your customers want to interact with you so that you can build the best sales channel strategy, including field sales, inside sales, marketplaces, ebusiness and more.

If you’re like most distributors, you already provide several value-added services at no cost. But have you analyzed the cost and value of those services? Chances are, you need to get more intentional about delivering, marketing and monetizing them. We’ll help you develop a services strategy that differentiates you and drives customer loyalty.

Why do your customers really buy from you? Take a strategic approach to identifying and delivering your value proposition. We’ll help you capture the voice of your customer, build an effective and clear value proposition, translate that value prop across your organization, and train your team to sell value over widgets.