Emerging Digital Tools for Distributors

The distribution technology landscape is expanding rapidly. From AI-powered demand forecasting and configure-price-quote (CPQ) platforms to product information management (PIM) systems, conversational AI for customer service, and advanced analytics dashboards, distributors are evaluating a growing range of digital tools that promise to improve efficiency, customer experience, and competitive positioning. But with so many options and limited implementation capacity, knowing which tools to prioritize and how to deploy them effectively is a critical challenge for technology and operations leaders.

In this Technology Leader Panel, panelists will share firsthand experience evaluating and implementing emerging digital tools across key functional areas, including sales enablement, customer experience, supply chain visibility, and analytics. You’ll hear practical perspectives on what’s working, what isn’t, and how to build a digital capability roadmap that delivers results.

Key Takeaways

---

• Emerging digital tools gaining traction in distribution, from generative AI and predictive analytics to modern e-commerce platforms and integration middleware
• Evaluation criteria for prioritizing technology investments with limited resources
• Implementation approaches that accelerate adoption and minimize disruption, particularly for tools like CPQ, PIM, and warehouse management systems
• Common barriers to digital tool success and how to overcome them
• How leading distributors are sequencing digital capability investments across ERP modernization, customer-facing platforms, and back-office automation

What You’ll Learn

---

• How distributors are evaluating and selecting emerging digital tools — including AI-driven sales enablement, IoT-enabled supply chain visibility, and self-service e-commerce — across sales, operations, and customer experience functions.
• Practical implementation approaches that accelerate adoption, manage change, and minimize disruption to ongoing operations.
• Common barriers that prevent digital tools from delivering expected value, and strategies for overcoming them.
• How technology leaders are sequencing digital investments to build compounding capabilities over time.

Join Us

---

Register to hear technology leaders discuss the digital tools reshaping distribution operations and how to put them to work in your organization.