AI News and Gurus
AI News and Gurus: The Show for Intelligent Distributors
Tuesday, August 4 , 9:00 AM PDT / 12:00 PM EDT – 10:00 AM PDT / 1:00 PM EDT
Generative AI is reshaping how B2B buyers discover and buy. Here’s what that means for distributors.
Generative AI is not just changing how distributors sell — it is changing how customers expect to buy. From AI-powered product discovery to conversational commerce, the gap between distributors who are adapting and those still watching is widening fast.
In this session, we examine what the latest developments in AI mean for B2B commerce strategy. Joining us is Justin Racine, Chief Digital Officer at Geriatric Medical & DDP Medical Supply, to explore how distributors can translate AI trends into practical improvements in digital selling, customer experience, and revenue growth.
Key Takeaways
- How generative AI is reshaping product discovery and the B2B buying journey
- What conversational commerce means for distributor digital strategy
- Practical steps distributors can take now to modernize AI-powered selling
- How leading distributors are using AI to personalize at scale without sacrificing operational efficiency
- What to watch in commerce AI in the months ahead
What You’ll Learn
- How generative AI tools are changing the way B2B buyers search, discover, and evaluate products — and what distributors must do to stay visible.
- What conversational and AI-powered commerce looks like in practice, with examples relevant to wholesale distribution.
- How to assess your current digital commerce capabilities against where AI is taking the market.
- Practical approaches for using AI to personalize the customer experience at scale without requiring a complete platform overhaul.
- Key AI developments in commerce to monitor and how to separate signal from noise.
Who Should Attend
Sales and operations leaders who want a grounded, practical perspective on what AI in commerce actually delivers today.erations leaders managing global supplier relationships.
Distribution executives setting digital commerce strategy and looking to understand AI’s near-term impact on revenue and customer experience.
Ecommerce, marketing, and technology leaders evaluating where AI fits into current platform and customer engagement investments.
Industry Guest
Justin Racine
Chief Digital Officer, Geriatric Medical & DDP Medical Supply
Sponsor
Guest
Justin Racine
Chief Digital Officer, Geriatric Medical & DDP Medical Supply
Justin Racine is Chief Digital Officer at Geriatric Medical & Surgical Supply, focused on building digital technology that elevates customer experiences through AI, design and unified processes. Previous to that he was AVP, Commerce Strategy at Perficient, a global digital consulting firm where he drove digital commerce strategies that assisted Fortune 500 brands to achieve and exceed business goals through commerce-enabled technologies. Justin has more than 16 years of experience in ecommerce, customer-focused experiences and branding strategy. In addition, Justin has been published in Forbes, Digital Commerce360 and Henry Stewart’s Journal of Brand Strategy. Justin is also a four time recipient of CMSWire’s Contributor of the year, where he has a monthly column that details relatable real-life experiences and how they apply to exceptional customer experience opportunities for brands.
Hosts
Brian Hopkins
Chief Operations Officer, Distribution Strategy Group
Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.
Brooks Hamilton
Founder and CEO, AI Strategy Advisors
Brooks Hamilton is the founder and CEO of AI Strategy Advisors, which helps large enterprises build and implement AI strategies. With a deep understanding of both AI technology and business operations, his company is positioned to help organizations navigate the rapidly evolving AI landscape. Previously, Brooks held executive positions at Zilliant, where he worked with dozens of leading distributors to design and deploy AI sales, pricing, and revenue management applications.