AI News and Gurus
AI News and Gurus: The Show for Intelligent Distributors
Wednesday, November 18 , 9:00 AM PST / 12:00 PM EST – 10:00 AM PST / 1:00 PM EST
Your products are only as visible as your data. Learn how to structure, govern, and maintain product information that AI tools can find and trust.
AI can only work with the product data it’s given.
As customers turn to AI tools to research and source products, and as distributors use AI in their own operations, the quality of product information has become a competitive issue. Incomplete, inconsistent, or unstructured data limits what AI can do and keeps products out of the answers buyers see. Lucy Edosomwan, Digital Integrity Specialist at Siemens Electrical Products, joins us to explore how distributors can structure, govern, and maintain product data that holds up in an AI-driven market.
This session looks at the practical work behind AI readiness. It covers why trusted data underpins digital commerce, automation, and analytics, and where distributors should focus first.
Key Takeaways
- Trusted product data is the foundation for AI, digital commerce, and automation
- Product information AI can’t find or read is left out of customer research
- Data governance decides whether product information stays accurate over time
- Technical content locked in PDFs and brochures limits discoverability
- AI readiness depends on people and process as much as technology
What You’ll Learn
- How AI-assisted research is changing the way customers find and evaluate products before contacting a distributor.
- What well-structured, AI-ready product data looks like, and the common gaps that keep it from performing.
- How data governance practices keep product information accurate, consistent, and usable across systems.
- How distributors and manufacturers can work together to improve product data across the supply chain.
- Where to start when assessing your organization’s product data for AI readiness.
Who Should Attend
Distribution executives who need to understand how product data quality affects AI investments and competitive position.
Ecommerce, marketing, and product content leaders responsible for online visibility and the customer experience.
Operations and IT leaders managing the data foundations behind automation, analytics, and AI initiatives.in, and operations leaders managing global supplier relationships.
hosts
Brian Hopkins
Chief Operations Officer, Distribution Strategy Group
Brooks Hamilton
Founder & CEO, AI Strategy Advisors
GUEST
Lucy Edosomwan
Digital Integrity Specialist, Siemens Electrical Products
Bios
Brian Hopkins
Chief Operations Officer, Distribution Strategy Group
Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.
Brooks Hamilton
Founder & CEO, AI Strategy Advisors
Brooks Hamilton is the founder and CEO of AI Strategy Advisors, which helps large enterprises build and implement AI strategies. With a deep understanding of both AI technology and business operations, his company is positioned to help organizations navigate the rapidly evolving AI landscape. Previously, Brooks held executive positions at Zilliant, where he worked with dozens of leading distributors to design and deploy AI sales, pricing, and revenue management applications.
Lucy Edosomwan
Digital Integrity Specialist, Siemens Electrical Products
Lucy Edosomwan works in product data and data governance at Siemens Electrical Products, where she focuses on the structure, governance, and integrity of complex product information. Her work explores how trusted data can support digital commerce, automation, analytics, and artificial intelligence across industrial organizations. Lucy writes and speaks about data strategy, AI readiness, and the relationship between people, information, and emerging technology.