Industry Insights
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How Distributors Use AI to Increase Sales Effectiveness
How AI is boosting conversions and improving customer relationships.
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Overcoming the Challenges of AI Implementation in Distribution
Without proper planning, you won’t see the hurdles coming.
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From Factory Shutdowns to TikTok Trends: How the Butterfly Effect Disrupts Supply Chains
A single disruption in your network can have far-reaching impacts.
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4 Coaching Models That Sales Managers Need to Master
Consistent training, coaching and feedback will help sales teams thrive.
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Distributors Need to Be Digitally Deliberate to Win
Without a plan, distributors will get left behind.
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Beyond the Handshake: What Happens After You Say Yes to AI in Distribution
The real work begins after you commit to AI.
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How AI is Actively Transforming Warehouse Operations and Inventory Management
Warehouse AI isn’t just for the largest distributors.
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8 Upselling and Cross-Selling Strategies That Drive Sales Growth
Here’s how to get new revenue from existing customers.
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Are Tariffs the Wake-Up Call You Need to Embrace AI?
The recent implementation of tariffs by the U.S. administration has created unprecedented challenges for distribution companies. With tariffs ranging from 10% to nearly 50% across various product categories, distributors will experience direct impacts on their operations: Compressed Margins: Even distributors with historically healthy gross margins could see those erode due to tariff-related costs. Supply Chain…
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Inside Sonepar’s AI Strategy: A Conversation with Don Sarno
Don Sarno, Senior VP of Sonepar, discusses how distributors can drive real value from AI.
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Beyond eCommerce: Digital Strategy Imperatives for Distributors
eCommerce is only the beginning.
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Standing Still Isn’t an Option: Brendan Breen Says ISA is a Platform for Transformation
ISA CEO Brendan Breen discusses the impact of digital transformation, talent gaps and tariffs.
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Preparing Your Operation to Harness AI in Wholesale Distribution
AI tools need to be built on a sturdy foundation.
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How Better Intelligence Can Cut the Cost of Complexity for Distributors
Without the right intelligence, complexity can erode margins.
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ProMat 2025: What Distributors Can Learn from Deion Sanders’ Winning Mindset
The Hall of Famer’s keynote offered inspiration and motivation.
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The Hidden Dangers of Manual Pricing: How Cost Volatility Threatens Distributor Margins
The same old pricing tools aren’t enough in today’s economy.
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How to Unlock the Full Potential of Your Existing Technology in Distribution
Don’t spend money on new systems before properly leveraging your current ones.
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Why AI Agents Will Change the Game in B2B Customer Experience
How AI agents will remove friction from customer interactions.
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The Distributor’s Technology Dreamstack
What distributors should consider in selecting the right tech.
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Practical Applications of LLMs in Distribution Operations
How distributors are solving real problems with LLMs.






















