True omnichannel isn’t just about offering multiple ways for customers to interact with your company – it’s about ensuring customers get the same experience and service regardless of the channel they use. Phone calls, sales calls, counter discussions, websites – every channel must offer consistent information or customers will get frustrated – and so will your team members.

In this part of our exploration of True Omnichannel, we used real world examples from distributors who have figured out how to ensure customers get the same experience across channels.

Download now to learn:

• How some distributors currently utilize technology and processes to make omnichannel come to life.
• How to build the right technology stack to deliver omnichannel experiences for your customers
• The expertise and training you need to build, manage, and differentiate with omnichannel capabilities