Distribution Events
Thought Leadership and Software for Wholesale Change Agents
B2B Ecommerce & Marketplaces
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Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
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Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO
Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s growth.
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Webinar: The 2022 State of eCommerce in Distribution, Part 1 (February 2, 2022)
Get the results of our exclusive 12th-annual State of eCommerce in Distribution research, a leading benchmark in the industry for adoption and drivers of ecommerce.
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How Distributors Can Keep the Branch Alive in a Digital World
Mark Dancer shares how distributors can reimagine physical stores so that they remain relevant long into the future.
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Better Customer Experience? Distributors Lean Into eCommerce in 2022
Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and app but excludes EDI, punchout, email, fax and so on. As we prepare to unveil the results of our 12th-annual survey, the 2022 State of eCommerce in Distribution, we’re finding that…
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The 4 Symptoms of Bad CRM
Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
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ADI’s Digital Transformation Goes Beyond the Technology
For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.
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Wholesale Change: From Master Distributors to Marketplaces (December 15, 2021)
Marketplaces have moved that endless assortment right in front of the customer. This has changed the dynamics for distributors and even more for master distributors.
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From Master Distributors to Marketplaces Part 3: Berkshire eSupply, Varis and Value-Added Services
Learn about growth options for master distributors, including how they might work with certain marketplaces.
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From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace
Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan, except for 3 big problems.