Distribution Events
Thought Leadership and Software for Wholesale Change Agents
AI, Tech, & Digital Commerce
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A Global Pandemic is Great for Amazon’s Sales, No Matter How You Spin It
An Amazon Post Full of Nonsense Carries a Serious Underlying Message We all know the world is not fair. For one thing, celery is good for you, and French fries are bad for you. Yet we crave French fries and eat celery when people are watching.
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7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19
My colleagues have written some great articles about the uncertainty around the COVID-19 outbreak. This article is geared toward what distributors can do right now to continue serving customers and keep productive using digital tools.
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The Secret Method to Creating the Perfect Amount of Simple
This is a sample intro paragraph and can be used to introduce readers to your article. This is an example of a WordPress post, you could edit this to put information about yourself so readers know where you are coming from. You can create as many posts as you like in order to share with…
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2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional
In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
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Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce
There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in the game.
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What’s the Difference Between E-Commerce and E-Business?
To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
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Creating Value with E-Business at Scale (Wholesale Distribution Value Series)
E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an aligned team that is incentivized to drive revenue to these channels.
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Campaigns, Activities Every Distributor Can Use to Grow Ecommerce Sales
Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with salespeople and more.
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2019 State of E-Business in Distribution, Part 2: Half of Suppliers in Survey Sell Direct Online
Historically, suppliers have sold directly to a few of their largest customers. About 46% in the latest survey reported they are selling direct online only to existing markets and segments — not new ones.
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2019 State of E-Business in Distribution, Part 1: Maturity Slows, Adoption Soars
Opportunity is high for B2B e-commerce, according to the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing