AI, Tech, & Digital Commerce

  • The SEO Arms Race: How to Get Your Website On Page 1 of Google

    The SEO Arms Race: How to Get Your Website On Page 1 of Google

    Search engine optimization (SEO), as technical as it sounds, is critical for a distributor to be found online. In fact, a search engine like Google is where most customers are starting their searches for products, services, or suppliers, according to our ongoing survey of more than 10,000 end users across distribution segments.

  • Marketing to Millennials and Gen Z: Have You Adapted Your Marketing for the Next Generation?

    Marketing to Millennials and Gen Z: Have You Adapted Your Marketing for the Next Generation?

    The truth is: The “next” generation is here now. The oldest Millennials are 36; many are moving into or are already in decision-making positions. Distributors must change their marketing approach – whether they’re ready or not.

  • The eBusiness and Economic Benefits of Data Synchronization

    The eBusiness and Economic Benefits of Data Synchronization

    Because the IDEA Connector dramatically lowers ordering costs, the cost savings fall to the bottom line and directly increase profits. With manufacturers and distributors operating on razor-thin margins, strategic changes that reduce costs can have significant impacts on profitability.

  • Multichannel vs Omnichannel: What’s the Difference?

    Multichannel vs Omnichannel: What’s the Difference?

    What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s experience is the same no matter how they interact with your business.

  • The Cost of Not Knowing the Voice of Your Customer

    The Cost of Not Knowing the Voice of Your Customer

    Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field sales, inside sales, customer service reps and electronic channels wrong. No distributor can afford to use a one-size-fits-all strategy anymore.

  • What Customers Want on Distributors’ Websites — Beyond Ordering

    What Customers Want on Distributors’ Websites — Beyond Ordering

    Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an order on your website. As we’ve written here previously, end-users want a robust shopping and buying experience; just a small percentage of online shopping by distributors’ customers actually leads to placing…

  • Have You Seen the Line Outside Your Digital Branch?

    Have You Seen the Line Outside Your Digital Branch?

    The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are clearly marked by the elements that created them – developments in technology, new entrants to the market, or advancements in the products they market, to name just a few.

  • The Impact of Amazon Business on Distributors

    The Impact of Amazon Business on Distributors

    Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and manufacturers – whether you sell through them or not.

  • Best Practices in SEO for B2B Distributors

    Best Practices in SEO for B2B Distributors

    With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to your site? About 90 perfect of Google traffic comes from page one placement in search results. Conversely, less than 10 percent click on the second page of the search results. At…