Distribution Events
Thought Leadership and Software for Wholesale Change Agents
Marketing & Digital Marketing
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AI’s Implications for Distributors’ Sales and Marketing Strategies
Distributors are dipping their toes in the water with AI in sales and marketing.
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Measuring Your Cost Per Lead: What Distributors Need to Know
Monitoring cost per lead helps you adjust marketing for better results.
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Value Management for Distributors, Part 3: The Role of the Value Manager
Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
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Product Content Syndication: A Tutorial
Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
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5 Ways to Uncover What Your Customers Really Want
Determining what your customers want is the foundation for an extraordinary customer experience.
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How eCommerce Teams Can Drive More Revenue Through Their Website
Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
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Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
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Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
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40+ Ways Distributors Are Using Analytics for Growth
Here are more than 40 ways distributors are using analytics to improve sales effectiveness, increase efficiencies, and drive growth.
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6 Steps to Help Your Customers on Their Shopping & Buying Journey
Take bold action to meet build an efficient, seamless experience no matter the channel your customers are shopping and buying from.