Distribution Events
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News
All the latest reporting and analysis from Distribution Strategy Group.
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Have You Seen the Line Outside Your Digital Branch?
The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are clearly marked by the elements that created them – developments in technology, new entrants to the market, or advancements in the products they market, to name just a few.
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Your Customers Want Email … But It Has to Be Relevant
Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long considered the gold standard of customer-relationship building in distribution, are declining in popularity in today’s efficiency-driven market. In fact, 20 percent of customers we surveyed said they want a sales rep…
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The Impact of Amazon Business on Distributors
Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and manufacturers – whether you sell through them or not.
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Customers Don’t Always Want a Field Sales Rep, So Now What?
As the world of distribution continues to shift to digital, the way that customers want distributors to communicate with them is shifting as well. To gain a better understanding of these changes, Real Results Marketing has surveyed more than 10,000 of distributors’ customers across diverse sectors and geographies. The goal of this ongoing Shopping and…
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Podcast: Do You Know What Your Customers Want?
Jonathan Bein, managing partner of Real Results Marketing, spoke with Lindsay Young on the 3 Aspens Media podcast, Attract. Engage. Grow., about the importance of understanding what your customers want.
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Best Practices in SEO for B2B Distributors
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to your site? About 90 perfect of Google traffic comes from page one placement in search results. Conversely, less than 10 percent click on the second page of the search results. At…
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The Right Way to Do Chat on Your Website
Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1). We expect that number to grow as chat becomes more common and Millennials gain increased purchasing responsibility. Even now, many customers are more comfortable communicating via chat than on the phone…
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Why Distributors Must Invest in a Better Online Shopping Experience – Now
Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It is important to be easy to order from. But a customer’s shopping experience is a distributor’s real opportunity to differentiate.
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2018 State of E-Commerce in Distribution, part 2: Key Drivers for E-commerce Demand
Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions and usage were noted as the top e-commerce priorities in our survey of 300 distributors and manufacturers.
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2018 State of E-Commerce in Distribution, part 1: B2B E-Commerce Passes the Tipping Point
This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent reporting will examine the changes and additional topics in more detail.