Distribution Strategy Group, formerly Real Results Marketing, conducted its ninth-annual State of eCommerce in Distribution survey from October-December 2020, updating the leading benchmark in distribution for adoption and drivers of ecommerce in the wholesale distribution industry. This is the second report based on this research.
We covered a number of topics in the first report of this series, with the rapid rise in ecommerce adoption (a weighted 26.3% from 2019 to 2020) and maturity, defined by the percent of revenue that goes through ecommerce, being the highlights. For the first time, the number of companies that say ecommerce has reached the mature stage (more than 10% of revenue through ecommerce) is 50%.
The purpose of this second report is to provide distributors and manufacturers insight into what drives ecommerce success. Additionally, we will discuss actions to take, regardless of where you are in your ecommerce journey. After all, about three-quarters of the companies surveyed could be more satisfied with their ecommerce channel.
An ecommerce implementation is often a component of a broader digital transformation. For purposes of this report, we will focus on the ecommerce aspect.
Download Part 2 of our exclusive report on how to respond to trends in B2B ecommerce adoption and maturity. This whitepaper provides you with a playbook on where to go next based on where you are at in your ecommerce journey.