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Dean Mueller

I help distributors build digital strategies that go beyond ecommerce to meet customers’ evolving expectations for shopping and buying online. If you’re ready to think bigger and more strategically, reach out to me at dmueller@distributionstrategy.com.

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2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success

2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success

Dean Mueller and Jonathan Bein · February 24, 2021 · Leave a Comment

Distribution Strategy Group, formerly Real Results Marketing, conducted its ninth-annual State of eCommerce in Distribution survey from October-December 2020, updating the leading benchmark in distribution for adoption and drivers of ecommerce in the wholesale distribution industry.

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2021 State of eCommerce in Distribution

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

Dean Mueller and Jonathan Bein · January 26, 2021 · 1 Comment

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.

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DSG Survey Reflects Sharp Increase in eCommerce Adoption, Maturity in 2020

DSG Survey Reflects Sharp Increase in eCommerce Adoption, Maturity in 2020

Dean Mueller · January 20, 2021 · Leave a Comment

We had expected a sharp increase in the adoption of ecommerce in 2020 with the shifts in buying behavior due to the COVID-19 pandemic. That acceleration in adoption was confirmed in our recent update to the adoption tracking, where we track more than 3,000 B2B companies, along with our annual benchmarking survey on the 2020 State of eCommerce in Distribution.

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Pull Your eCommerce System Back from the Jaws of Defeat

Pull Your eCommerce System Back from the Jaws of Defeat

Dean Mueller · October 28, 2020 · Leave a Comment

The increase in digital buying behavior is here to stay, pandemic or no – especially as the number of millennial decision-makers rises. If your ecommerce system isn’t delivering expected ROI, now is the time to uncover the real culprit holding your site back.

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When Your Sales Team Sabotages Your eCommerce Initiative

When Your Sales Team Sabotages Your eCommerce Initiative

Dean Mueller · October 19, 2020 · 1 Comment

When salespeople are slow to embrace ecommerce, they miss opportunities that not only hurt the company, but the customers they are trying to help. They’re even hurting themselves.

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Local SEO for B2B: How Distributors Can Optimize for Local Search

Local SEO for B2B: How Distributors Can Optimize for Local Search

Dean Mueller · October 16, 2020 · Leave a Comment

If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s how to set yourself up for success with Local SEO.

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Fix Your eCommerce System

Wholesale Change Show: Fix Your eCommerce System (September 23, 2020)

Jonathan Bein, Dean Mueller and Jason Capshaw · September 24, 2020 · Leave a Comment

Do you feel like your ecommerce platform is broken – not delivering the ROI you expected? You’re not alone.

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How to Evaluate User Experience on Your Website

How to Evaluate User Experience on Your Website

Dean Mueller · September 3, 2020 · 1 Comment

How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your customers are in accomplishing their intentions on your site.

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Why Improving User Experience on Your Website Should Be a Top Priority

Why Improving User Experience on Your Website Should Be a Top Priority

Dean Mueller · July 30, 2020 · 1 Comment

These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As such, the experience that B2B distributors create on their websites for their customers has a big impact on their success. And a negative experience could negatively affect your engagement on other…

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The Foundation for a Solid B2B Digital Strategy: Understanding Your Customers

The Foundation for a Solid B2B Digital Strategy: Understanding Your Customers

Dean Mueller · June 23, 2020 · Leave a Comment

Digital transformation has been a part of distributors’ language for many years. But the speed of transformation has varied: It’s hard, takes significant resources and in some instances, hasn’t been spurred by overwhelming customer demand.

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