Why This Matters to Distributors: The hire reflects distributors’ continued emphasis on experienced regional leadership to drive growth, align sales and operations, and maintain service levels across fragmented local markets.
Wiseway Supply, part of Park Wiseway Supply Group (PWSG), has appointed Terry Reister as general manager for Ohio, Indiana, and Northern Kentucky.
Reister joins Wiseway after more than 20 years with Sonepar, where he held roles in counter sales, inside and outside sales, operations, general management, and regional leadership. He has worked across multiple markets in Wisconsin, Illinois, Ohio, and Kentucky.
In his new role, Reister will oversee regional operations and support growth initiatives across Wiseway’s Midwest footprint, which serves electrical, plumbing and lighting customers.
PWSG operates a group of distributors including Wiseway Supply, Park Supply, Stearns Supply, Plumbers Wholesale Supply and Northport Electrical Supply. The company serves contractors and trade professionals across Ohio, Indiana, Kentucky, and Alabama.
Wiseway president Bob Bender said Reister’s experience across sales and operations and his background managing teams in multiple markets were key factors in the appointment.
The appointment comes as distributors continue to prioritize regional execution and local market expertise to compete for share and maintain service levels.
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