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Picture of Ian Heller

Ian Heller

Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.

Articles by Ian Heller

Wholesale Change Show: The White Cap Construction Supply Group Deal
Wholesale Change Show

Wholesale Change Show: The White Cap Construction Supply Group Deal (August 12, 2020)

This is a look into the future of wholesale distribution. Join us as we discuss how disruptors will drive consolidation as distributors pool resources
  • Ian Heller
  • August 13, 2020
White Cap-Construction Supply Group Deal
Distribution Industry Analysis

HD Supply White Cap-Construction Supply Group Deal is a $4B Look into the Future of Distribution

If you’re a distributor, keep an eye on White Cap, which – thanks to the help of CD&R and The Sterling Group – is
  • Ian Heller
  • August 12, 2020
Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution
Digital Strategy

Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution

Artificial Intelligence (AI) is not just “advanced technology” – it’s a learning technology that improves on its own without human intervention. AI relies on
  • Ian Heller
  • August 10, 2020
Wholesale Change Show: Customer Lifecycle and the Brand Graveyard
Wholesale Change Show

Wholesale Change Show: Customer Lifecycle and the Brand Graveyard (August 5, 2020)

Most customers think they buy from you more often than they do in real life. Similarly, customers think they understand everything they need to
  • Ian Heller
  • August 6, 2020
The golden rule of distributor marketing
Distribution Marketing

The Golden Rule of Distributor Marketing

Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising
  • Ian Heller
  • July 31, 2020
Why your best accounts have the most potential
Wholesale Change Show

Wholesale Change Show: Why Your Best Accounts Have the Most Potential (July 29, 2020)

If you really want to supercharge your sales, look no further than your largest customers.
  • Ian Heller
  • July 30, 2020
Stop Leaving Supplier Marketing Co-Op Funds on the Table
Distribution Marketing

Stop Leaving Supplier Marketing Co-Op Funds on the Table

When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
  • Ian Heller
  • July 24, 2020
The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
Marketplaces

Wholesale Change Show: Should You Build Your Own Marketplace? (July 22, 2020)

The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
  • Ian Heller
  • July 23, 2020
Why Distributors Can’t Innovate – and How You Can Start
Digital Strategy

Why Distributors Can’t Innovate – and How You Can Start

Distributors are learning how to build cultures that drive innovation; don’t wait. The disruptors are at the gate and the battle for distribution supremacy
  • Ian Heller
  • July 15, 2020
Does “Fulfillment by Amazon” Mean the Death of Distributors?
Marketplaces

Wholesale Change Show: Does “Fulfillment by Amazon” Mean the Death of Distributors? (June 24, 2020)

If Amazon Business owns the customer, warehouses your products, does the picking, packing and shipping and handles the entire transaction – why do they
  • Ian Heller
  • June 24, 2020
Painless Pricing Improvements for Distributors
Wholesale Change Show

Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020)

It’s easy to find ways of boosting margins – the hard part is prioritizing the approaches that provide the greatest return for the least
  • Ian Heller
  • June 18, 2020
Grainger Disinvests in Europe as Amazon Business Expands: What This Means for the Industry - courtesy grainger
Marketplaces

Grainger Disinvests in Europe as Amazon Business Expands: What This Means for the Industry

It’s fair to question whether these events are correlated or it’s just a coincidence that Amazon Business is (apparently) thriving in various international markets
  • Ian Heller
  • June 10, 2020
Why Distributors Need a Marketplaces Strategy
Digital Strategy

Why Distributors Need a Marketplaces Strategy

Amazon is the most obvious example of marketplaces that carry B2B SKUs, but you can find them on Google Shopping, Walmart.com, Alibaba, eBay Business
  • Ian Heller
  • June 8, 2020
What Private Equity Ownership Means to a Distribution Employee
Strategy

What Private Equity Ownership Means to a Distribution Employee

Private equity isn’t new – even if it’s new to you. Arguably, PE as an investment method has been around for more than 100
  • Ian Heller
  • May 28, 2020
Why Distributors are So Great at Building the Wrong Websites
Digital Strategy

Wholesale Change Show: Why Distributors are So Great at Building the Wrong Websites (May 27, 2020)

In this episode of Wholesale Change (May 27, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss why you might have built the
  • Ian Heller
  • May 28, 2020
Bad Distributor Websites - Distribution Strategy Group
Digital Strategy

How to Build a Doomed Website

I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if your problems are self-inflicted.
  • Ian Heller
  • May 27, 2020
Will B2B Marketplaces Kill Company Specific Websites
Marketplaces

Wholesale Change Show: Will B2B Marketplaces Kill Company Specific Websites? (May 20, 2020)

In this episode of Wholesale Change (May 20, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of marketplaces
  • Ian Heller
  • May 21, 2020
Wholesale Change
Distribution Marketing

Wholesale Change Show: The Future of Value-Added Services in Distribution (May 13, 2020)

Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of value-added services in wholesale distribution. They also discuss why distributors
  • Ian Heller
  • May 18, 2020
After the Crisis: What Distributors Must Do Next
Digital Strategy

After the Crisis: What Distributors Must Do Next

Despite the many columns and webcasts predicting distribution’s post-pandemic “new normal,” it’s going to be a long time before our industry settles back into
  • Ian Heller
  • April 23, 2020
Sales Force Productivity During a Global Health Crisis
Distribution Sales Strategy

Sales Force Productivity During a Global Health Crisis

How Your Reps Can Make Calls without Visiting Customers Background As of this writing, the coronavirius (COVID-19) is infecting an increasing number of people
  • Ian Heller
  • March 31, 2020
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