Distribution Events
Thought Leadership and Software for Wholesale Change Agents
Sales Strategy
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How eCommerce Teams Can Drive More Revenue Through Their Website
Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
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The Omnichannel Customer Experience: Are You Channeling Seamless Customer Service?
Today’s customers want it all. They want to be able to go online and easily find products, prices and delivery information. But they also want to be able to call with questions and speak to a knowledgeable service rep. Some still want to look at pictures in a catalog.
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How to Build a Value-Added Services Strategy to Fight Digital Disruptors
Distributors must become more effective at offering and managing value-added services because some of the most aggressive disruptors are taking share.
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Distributors’ Digital Doom Loop
Many distributors have become so discouraged about how their websites are performing that they are investing less in overall digital capabilities. After all, why throw good money after bad if you believe you’ve failed so far? The problem is that your customers do have requirements that you need to meet with digital capabilities. And if…
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Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
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Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO
Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s growth.
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Better Customer Experience? Distributors Lean Into eCommerce in 2022
Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and app but excludes EDI, punchout, email, fax and so on. As we prepare to unveil the results of our 12th-annual survey, the 2022 State of eCommerce in Distribution, we’re finding that…
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The 4 Symptoms of Bad CRM
Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
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ADI’s Digital Transformation Goes Beyond the Technology
For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.
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From Master Distributors to Marketplaces Part 3: Berkshire eSupply, Varis and Value-Added Services
Learn about growth options for master distributors, including how they might work with certain marketplaces.