We discussed how and where distributors are automating the customer journey, from searching for the right product to the purchase and support after the sale. We examined available technology, including tried-and-true solutions and emerging technology such as AI-enabled sales tools that are providing a better experience for the customer.

COVID gave us the ability to look at things in a different way and adapt. In a post-pandemic normal, distributors can truly differentiate themselves with a consultative selling approach. In the second part of this two-part webinar series, Debbie Paul and Ian Heller will discuss how to build a sales force that will differentiate by […]

The pandemic fundamentally changed how distributor sales organizations went to market in 2020. The effects continue in 2021. Join Distribution Strategy Group on Wednesday, March 24, at 9 PT / 12 ET for a first look at the results of the 2021 State of Sales in Distribution survey. In the first part of this two-part […]

In this episode, DeCata joined Wholesale Change hosts Ian Heller and Jonathan Bein to talk about how Lawson Products is differentiating in today’s market with an innovative approach to sales, a strong private-label strategy, and value-added services.

Distribution Strategy Group’s 2021 State of eCommerce in Distribution research revealed that adoption rates have soared over the past year, in part driven by shifts in buying behaviors due to the pandemic. In this webinar Distribution Strategy Group’s experts provide a playbook on what to do in response to our survey data in 2021 and […]

The Wholesale Change hosts Ian Heller and Jonathan Bein dug into public distributors’ earnings reports from Amazon, Grainger, Applied Industrial and Avnet.

Adoption of ecommerce continued to rise in 2020, driven by distributors’ desire to improve the customer experience in a year when in-person sales interactions were limited. Our research shows that increased online purchasing is here to stay and will likely continue to accelerate. Download the free State of eCommerce in Distribution report.