In this episode we spoke with Barry Litwin, CEO of Global Industrial, a $1B distributor focusing on small and midsize businesses. In less than two years, Barry has rebranded the parent company, grown the share price about 70% and differentiated and developed an exciting strategy to drive future growth.
We asked Barry about his career, what he’s learned along the way and how he’s applying this experience at Global Industrial. He talks about how Global differentiates from other distributors as well as disruptors. Barry also talked about the company’s approach to combining its sales, phone and digital channels to drive success.
Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at email@example.com.