Wholesale Change: Global Industrial CEO Barry Litwin: Driving Differentiation Amid Disruption (September 15, 2021)

Ian Heller and Jonathan Bein · September 15, 2021 · Leave a Comment

In this episode we spoke with Barry Litwin, CEO of Global Industrial, a $1B distributor focusing on small and midsize businesses. In less than two years, Barry has rebranded the parent company, grown the share price about 70% and differentiated and developed an exciting strategy to drive future growth.

We asked Barry about his career, what he’s learned along the way and how he’s applying this experience at Global Industrial. He talks about how Global differentiates from other distributors as well as disruptors. Barry also talked about the company’s approach to combining its sales, phone and digital channels to drive success.

About Ian Heller

Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at [email protected].

About Jonathan Bein

Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at [email protected].

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