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Home » Wholesale Change Show » Wholesale Change: Global Industrial CEO Barry Litwin: Driving Differentiation Amid Disruption (September 15, 2021)

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  • Published on: September 15, 2021

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  • Ian Heller Ian Heller

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Wholesale Change Show

Wholesale Change: Global Industrial CEO Barry Litwin: Driving Differentiation Amid Disruption (September 15, 2021)

In this episode we spoke with Barry Litwin, CEO of Global Industrial, a $1B distributor focusing on small and midsize businesses. In less than two years, Barry has rebranded the parent company, grown the share price about 70% and differentiated and developed an exciting strategy to drive future growth.

We asked Barry about his career, what he’s learned along the way and how he’s applying this experience at Global Industrial. He talks about how Global differentiates from other distributors as well as disruptors. Barry also talked about the company’s approach to combining its sales, phone and digital channels to drive success.

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