Why This Matters to Distributors: Sonepar’s reorganization highlights the challenge of coordinating service for contractors whose projects span multiple markets. The changes consolidate regional oversight while shifting leadership at Crawford Electric, where the company says it is expanding branches and logistics capabilities.
Sonepar is reducing its U.S. regional structure from three regions to two to improve coordination in serving large contractors and customers with projects across multiple markets. The electrical distributor also named Mark Ganucheau president of Crawford Electric, succeeding Mike Dumas as Dumas moves into regional leadership.
The changes, announced Nov. 12 and 13, establish Pacific-Midwest and Gulf-Atlantic regions overseeing 13 operating companies. Ganucheau, Crawford’s chief operating officer, will become president Jan. 1, 2027, according to Sonepar, which describes Crawford as its second-largest U.S. operating company.
Sonepar said the regional consolidation is intended to improve collaboration among its businesses as customer projects become more complex and extend across broader geographic areas.
“With the continued electrification of the United States, customer expectations are increasing and projects are becoming more complex and expanding across broader geographies,” said Rob Taylor, president of Sonepar Americas. “We need to strategically position our organization to continue to execute consistently on our national scale while retaining the local agility that our customers value.”
Scott Jansen will lead the Pacific-Midwest Region, which includes North Coast, OneSource, Codale, QED, Viking Electric, Standard Electric and Echo Electric. Dumas will lead the Gulf-Atlantic Region, overseeing Crawford Electric, Summit Electric Supply, NorthEast Electrical, Cooper Electric, Capital Electric and World Electric.
Both will report to Dana Mouritzen, Sonepar’s U.S. chief operating officer. Irby, its utility products and services distributor, will remain under Joe Lenoir, who reports directly to Taylor.
Ganucheau joined Crawford in 2020 as vice president of finance and became chief operating officer in 2026. Sonepar said his experience includes finance, operations, audit, supply chain management, and business strategy.
Crawford serves customers in eight Southeastern states, according to the announcement. Sonepar said Crawford has delivered record results over the past six years and is pursuing market share growth and branch and logistics expansion, but it did not provide sales or profit figures.
Andy Waring, formerly Central Region president, will focus on expanding Sonepar’s industrial capabilities and assisting with acquisitions, integration, and large strategic projects. Taylor credited Waring with overseeing internal growth and 12 acquisitions during his regional leadership tenure.
The releases did not specify when the two-region structure takes effect or identify staffing reductions or branch closures.
Sonepar said its U.S. network includes more than 571 locations and 12,700 employees. The family-owned company operates in 40 countries and reported 2025 sales of 33.6 billion euros, approximately $37.9 billion using the average exchange rate cited in the announcements.
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