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Benj Cohen

AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

Benj Cohen · November 20, 2020 · 1 Comment

Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers and enhance their sales processes. In reality, however, many of these “smart” sales solutions end up causing more problems than they solve.

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How to Fend Off Amazon with AI Strategies of Your Own

How to Fend Off Amazon with AI Strategies of Your Own

Benj Cohen · October 22, 2020 · Leave a Comment

Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand and adopt AI strategies of their own.

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The 3 Ingredients You Need to Build a Successful Marketplace

The 3 Ingredients You Need to Build a Successful Marketplace

Benj Cohen · September 21, 2020 · 1 Comment

Marketplaces are among the most successful business models of the modern era. From Amazon to Google to Grainger’s Zoro, there’s clearly good money in the marketplace.

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The Role of AI in Building a Better B2B Sales Model

The Role of AI in Building a Better B2B Sales Model

Benj Cohen · September 2, 2020 · Leave a Comment

Here’s why hybrid models are ideal for this new sales landscape, how outside sales reps are primed to dominate this disrupted environment, and what tools including AI they’ll need to do it.

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