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  • Benj Cohen
Benj Cohen

Benj Cohen

Benj Cohen founded Proton.ai, a growth engine for distributors. His company’s mission is to help distributors harness cutting-edge artificial intelligence (AI) to drive increased sales. Benj learned about distribution firsthand at Benco Dental, a family business started by his great grandfather. He graduated Harvard University with a degree in Applied Math, and speaks regularly at industry events on the benefits of AI for distributors. Benj has been featured in trade publications including MDM, Industrial Distribution, and Industrial Supply Magazine. His company, Proton.ai, announced a $20 million Series A round of funding in 2022, led by Felicis Ventures.

Articles by Benj Cohen

Why VCs are investing in marketplaces
Digital Strategy

Why Venture Capital Firms are Investing in B2B Marketplaces

Distributors must step up or risk losing their hold on the B2B market.  
  • Benj Cohen
  • February 9, 2023
customer loyalty
Distribution Sales Strategy

How Distributors Can Win & Keep Customers in Today’s Market

Benj Cohen shares his take on McKinsey’s must-dos to win customer loyalty today.
  • Benj Cohen
  • January 23, 2023
multitasking
Distribution Sales Strategy

Why Cross-Selling is Hard (And 4 Actionable Ways to Make it Easier)

Even if reps increase their cross-sell efforts, without technology for support, they will not succeed.
  • Benj Cohen
  • December 5, 2022
Distribution Technology

How to Amplify Productivity with AI: Think Beyond the Tech

To reap the benefits of technology like AI, companies must go above and beyond the initial tech investment to build ‘intangible assets.’
  • Benj Cohen
  • November 8, 2022
break down walls
Distribution Sales Strategy

Break Down the Walls Between Channels: How an Omnichannel Approach Keeps Customers Spending More

Going beyond the traditional approach and building an omnichannel experience.
  • Benj Cohen
  • October 4, 2022
spotify AI
Digital Strategy

How Spotify Uses AI to Create an Ultra-Personalized Customer Experience and What Distributors Can Learn from It 

Distributors can learn from Spotify’s success delivering a personalized listening experience for every customer.
  • Benj Cohen
  • June 14, 2022
How Distributors Can Generate More Sales on Inbound Calls to CSRs?
Distribution Sales Strategy

How Distributors Can Generate More Sales on Inbound Calls to CSRs 

In some distribution companies, CSRs have become profitable sellers.
  • Benj Cohen
  • May 18, 2022
How eCommerce Teams Can Drive More Revenue Through Their Website
B2B eCommerce

How eCommerce Teams Can Drive More Revenue Through Their Website

Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
  • Benj Cohen
  • March 28, 2022
The 4 Symptoms of Bad CRM
Digital Strategy

The 4 Symptoms of Bad CRM

Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
  • Benj Cohen
  • January 12, 2022
5 Ways to Build Resiliency for Any Disruption
Digital Strategy

5 Ways to Build Resiliency for Any Disruption

Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
  • Benj Cohen
  • November 17, 2021
Shake Up Sales Models and See Results
Digital Strategy

Shake Up Sales Models and See Results

An early jump into next-generation capabilities could help distributors grow at twice the rate of the economy. 
  • Benj Cohen
  • September 23, 2021
Distribution Industry Analysis

How AI Drives Sales Productivity to Offset Labor Shortages

The difficult post-pandemic labor market is having an impact on businesses across industries from retail and hospitality to manufacturing and distribution. While there is high demand
  • Benj Cohen
  • August 19, 2021
Distributors Need New Sales Toolkits Post-Pandemic
Digital Strategy

Distributors Need New Sales Toolkits Post-Pandemic

COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the
  • Benj Cohen
  • June 18, 2021
Why Distributors’ Customer Churn Management Efforts Aren’t Working
Distribution Marketing

Why Distributors’ Customer Churn Management Efforts Aren’t Working

Few distributors try to predict customer churn. Those that do, get it wrong because of how they define churn. The problem lies in how
  • Benj Cohen
  • April 7, 2021
How Technology Enables Sales Reps (Instead of Replacing Them)
Digital Strategy

How Technology Enables Sales Reps (Instead of Replacing Them)

With the right technology, sales teams can produce better results — for the customers, the sales reps and your bottom line.
  • Benj Cohen
  • March 10, 2021
When It Comes to Product Recommendations, B2B vs. B2C Matters
B2B eCommerce

When It Comes to Product Recommendations, B2B vs. B2C Matters

Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.
  • Benj Cohen
  • February 11, 2021
AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence
Digital Strategy

AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers
  • Benj Cohen
  • November 20, 2020
How to Fend Off Amazon with AI Strategies of Your Own
B2B eCommerce

How to Fend Off Amazon with AI Strategies of Your Own

Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand
  • Benj Cohen
  • October 22, 2020
The 3 Ingredients You Need to Build a Successful Marketplace
Distribution Industry Analysis

The 3 Ingredients You Need to Build a Successful Marketplace

Marketplaces are among the most successful business models of the modern era. From Amazon to Google to Grainger’s Zoro, there’s clearly good money in
  • Benj Cohen
  • September 21, 2020
The Role of AI in Building a Better B2B Sales Model
Distribution Sales Strategy

The Role of AI in Building a Better B2B Sales Model

Here’s why hybrid models are ideal for this new sales landscape, how outside sales reps are primed to dominate this disrupted environment, and what
  • Benj Cohen
  • September 2, 2020
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