Benj Cohen

Benj Cohen founded Proton.ai, an AI-powered CRM for distributors. His company’s mission is to help distributors harness cutting-edge artificial intelligence (AI) to drive increased sales. Benj learned about distribution firsthand at Benco Dental, a family business started by his great grandfather. He graduated Harvard University with a degree in Applied Math, and speaks regularly at industry events on the benefits of AI for distributors. Benj has been featured in trade publications including MDM, Industrial Distribution, and Industrial Supply Magazine. His company, Proton.ai, announced a $20 million Series A round of funding in 2022, led by Felicis Ventures. In 2023, Benj was recognized in Forbes 30 Under 30 – the first leader in distribution to receive such recognition.

  • The 4 Symptoms of Bad CRM

    The 4 Symptoms of Bad CRM

    Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.

  • 5 Ways to Build Resiliency for Any Disruption

    5 Ways to Build Resiliency for Any Disruption

    Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency for any disruption.

  • Shake Up Sales Models and See Results

    Shake Up Sales Models and See Results

    An early jump into next-generation capabilities could help distributors grow at twice the rate of the economy. 

  • How AI Drives Sales Productivity to Offset Labor Shortages

    How AI Drives Sales Productivity to Offset Labor Shortages

    The difficult post-pandemic labor market is having an impact on businesses across industries from retail and hospitality to manufacturing and distribution. While there is high demand for salespeople as companies implement aggressive recovery plans, recruiters can’t find people interested in a sales career.

  • Distributors Need New Sales Toolkits Post-Pandemic

    Distributors Need New Sales Toolkits Post-Pandemic

    COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the pandemic will stick around.    While distributors have always sold products on multiple sales channels (for example: outside sales, inside sales, customer service, ecommerce, and VMI), COVID-19 shifted the dynamics and reliance…

  • Why Distributors’ Customer Churn Management Efforts Aren’t Working

    Why Distributors’ Customer Churn Management Efforts Aren’t Working

    Few distributors try to predict customer churn. Those that do, get it wrong because of how they define churn. The problem lies in how they define a “lost customer.”

  • How Technology Enables Sales Reps (Instead of Replacing Them)

    How Technology Enables Sales Reps (Instead of Replacing Them)

    With the right technology, sales teams can produce better results — for the customers, the sales reps and your bottom line.

  • When It Comes to Product Recommendations, B2B vs. B2C Matters

    When It Comes to Product Recommendations, B2B vs. B2C Matters

    Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.

  • AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

    AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

    Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers and enhance their sales processes. In reality, however, many of these “smart” sales solutions end up causing more problems than they solve.

  • How to Fend Off Amazon with AI Strategies of Your Own

    How to Fend Off Amazon with AI Strategies of Your Own

    Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand and adopt AI strategies of their own.