Last month, we saw Google roll out their well-publicized update that rewarded mobile-friendly websites. That was great news for distributors that had responsive (or other mobile-friendly) sites.

Distributors tend to be experts in products and the market niches they serve. We often see distributors being very good at several aspects of the business. If there is a weakness (from another superhero, think kryptonite), it’s that marketing may not be a priority. Is marketing the kryptonite of your business?

It’s no secret that mobile-friendly sites are important today and will be even more important in the future. Many distributors’ website visitors are in the field and very mobile, so this future change is important.