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Pull Your eCommerce System Back from the Jaws of Defeat
The increase in digital buying behavior is here to stay, pandemic or no – especially as the number of millennial decision-makers rises. If your ecommerce system isn’t delivering expected ROI, now is the time to uncover the real culprit holding your site back.
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When Your Sales Team Sabotages Your eCommerce Initiative
When salespeople are slow to embrace ecommerce, they miss opportunities that not only hurt the company, but the customers they are trying to help. They’re even hurting themselves.
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Local SEO for B2B: How Distributors Can Optimize for Local Search
If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s how to set yourself up for success with Local SEO.
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How to Evaluate User Experience on Your Website
How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your customers are in accomplishing their intentions on your site.
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Why Improving User Experience on Your Website Should Be a Top Priority
These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As such, the experience that B2B distributors create on their websites for their customers has a big impact on their success. And a negative experience could negatively affect your engagement on other…
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The Foundation for a Solid B2B Digital Strategy: Understanding Your Customers
Digital transformation has been a part of distributors’ language for many years. But the speed of transformation has varied: It’s hard, takes significant resources and in some instances, hasn’t been spurred by overwhelming customer demand.
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COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?
In a survey, we found that more end-users are embracing online shopping and buying for business out of necessity in light of COVID-19.
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7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19
My colleagues have written some great articles about the uncertainty around the COVID-19 outbreak. This article is geared toward what distributors can do right now to continue serving customers and keep productive using digital tools.
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Campaigns, Activities Every Distributor Can Use to Grow Ecommerce Sales
Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with salespeople and more.
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Is Your Value Proposition Just Another ‘Me-Too’?
If when you see the phrase “value proposition” you think: “Yes, we have one already. We provide great customer service. We’ve been in business for 75 years, and we have the best product,” then you may want to rethink where you stand.