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Dean Mueller

I help distributors build digital strategies that go beyond ecommerce to meet customers’ evolving expectations for shopping and buying online. If you’re ready to think bigger and more strategically, reach out to me at [email protected].

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When Your Sales Team Sabotages Your eCommerce Initiative

When Your Sales Team Sabotages Your eCommerce Initiative

Dean Mueller · October 19, 2020 · 1 Comment

When salespeople are slow to embrace ecommerce, they miss opportunities that not only hurt the company, but the customers they are trying to help. They’re even hurting themselves.

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Local SEO for B2B: How Distributors Can Optimize for Local Search

Local SEO for B2B: How Distributors Can Optimize for Local Search

Dean Mueller · October 16, 2020 · Leave a Comment

If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s how to set yourself up for success with Local SEO.

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Fix Your eCommerce System

Wholesale Change Show: Fix Your eCommerce System (September 23, 2020)

Jonathan Bein, Dean Mueller and Jason Capshaw · September 24, 2020 · Leave a Comment

Do you feel like your ecommerce platform is broken – not delivering the ROI you expected? You’re not alone.

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How to Evaluate User Experience on Your Website

How to Evaluate User Experience on Your Website

Dean Mueller · September 3, 2020 · 1 Comment

How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your customers are in accomplishing their intentions on your site.

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Why Improving User Experience on Your Website Should Be a Top Priority

Why Improving User Experience on Your Website Should Be a Top Priority

Dean Mueller · July 30, 2020 · 1 Comment

These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As such, the experience that B2B distributors create on their websites for their customers has a big impact on their success. And a negative experience could negatively affect your engagement on other…

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The Foundation for a Solid B2B Digital Strategy: Understanding Your Customers

The Foundation for a Solid B2B Digital Strategy: Understanding Your Customers

Dean Mueller · June 23, 2020 · Leave a Comment

Digital transformation has been a part of distributors’ language for many years. But the speed of transformation has varied: It’s hard, takes significant resources and in some instances, hasn’t been spurred by overwhelming customer demand.

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COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?

COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?

Dean Mueller · May 18, 2020 · Leave a Comment

In a survey, we found that more end-users are embracing online shopping and buying for business out of necessity in light of COVID-19.

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7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19

7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19

Dean Mueller · March 24, 2020 · Leave a Comment

My colleagues have written some great articles about the uncertainty around the COVID-19 outbreak. This article is geared toward what distributors can do right now to continue serving customers and keep productive using digital tools.

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What’s the Difference Between E-Commerce and E-Business?

What’s the Difference Between E-Commerce and E-Business?

Jonathan Bein and Dean Mueller · November 11, 2019 · Leave a Comment

To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.

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Creating Value with E-Business at Scale

Creating Value with E-Business at Scale (Wholesale Distribution Value Series)

Jonathan Bein and Dean Mueller · August 13, 2019 · Leave a Comment

E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an aligned team that is incentivized to drive revenue to these chan­nels.

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