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The Impact of Amazon Business on Distributors
Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and manufacturers – whether you sell through them or not.
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Best Practices in SEO for B2B Distributors
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to your site? About 90 perfect of Google traffic comes from page one placement in search results. Conversely, less than 10 percent click on the second page of the search results. At…
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2018 State of E-Commerce in Distribution, part 2: Key Drivers for E-commerce Demand
Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions and usage were noted as the top e-commerce priorities in our survey of 300 distributors and manufacturers.
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2018 State of E-Commerce in Distribution, part 1: B2B E-Commerce Passes the Tipping Point
This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent reporting will examine the changes and additional topics in more detail.
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2017 State of E-Commerce, part 2: The E-Commerce Journey Continues to Evolve
The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to transactional priorities. Part 2 will explore what is changing and what that could mean for your business.
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2017 State of E-Commerce in Distribution, part 1: E-Commerce Continues the Maturity Journey
The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total revenue through the e-commerce channel) decreased slightly by 2 percentage points from 2015 to 2016.
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E-Commerce Platform Considerations for B-to-B Distributors
The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor for a successful e-commerce adoption – and growth velocity – is having a strong strategic plan for the digital sales channel.
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The ROI Case for E-Commerce
Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5 percent of revenue through e-commerce.
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Why Distributors Need To Update Google My Business Listings
Just getting a listing is no longer enough. Google confirmed a few days ago that businesses must have activity within a six-month period or risk becoming unverified.
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Why Distributors Must Have an E-Commerce Site
B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation of how a transaction is completed.