Why This Matters to Distributors: SupplyHouse is putting $100,000 behind a national campaign aimed at plumbing, HVAC and electrical tradespeople, using customer nominations and social media to strengthen its connection with a core customer group.
SupplyHouse has launched a national contest that will award $100,000 to 10 skilled tradespeople as the ecommerce distributor expands its marketing and outreach to plumbing, HVAC and electrical professionals.
The Melville, New York-based company said its Day Savers contest will award $10,000 each to 10 tradespeople nominated for helping customers, families, coworkers, or communities.
Nominations opened Aug. 24 and run through Sept. 9. SupplyHouse plans to announce the winners Sept. 18, which is National Tradesmen Day.
Participants can nominate a tradesperson by posting a short video describing how that person helped them. Entries can be submitted through Instagram, TikTok, X or Facebook by tagging the appropriate SupplyHouse account and using #TheDaySaversContest.
Public engagement, including likes, comments and shares, will determine the 25 entries that advance to a SupplyHouse judging panel.
The panel will evaluate finalists based on impact on others, which accounts for 40% of the score; demonstration of what SupplyHouse calls an “Always Shows Up” spirit, at 35%; and the strength and authenticity of the story, at 25%.
Each of the 10 winners will receive $10,000 and be named to the company’s 2026 Day Savers Crew.
SupplyHouse also brought in country music singer Tim McGraw to promote the campaign and encourage nominations. McGraw has a family connection to the trades through his nephew, Matthew, who the company said has built a career in the trades and operates his own business.
“Tradesmen are at the heart of everything we do at SupplyHouse, and we see every day how much people rely on their skill, dedication and willingness to show up when it matters most,” Chief Marketing Officer Kaylin Staub said.
The contest is part of a broader SupplyHouse effort targeting skilled-trades professionals and people entering the industry.
SupplyHouse also operates TradeMaster, a program for trade professionals, and Track to the Trades, a national scholarship program. The company also operates the SupplyHouse Foundation.
Founded in 2004, SupplyHouse sells plumbing, HVAC, and electrical supplies online. The company is headquartered in Melville and has distribution centers in Nevada, Texas, Ohio, and New Jersey.
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