Why This Matters: Lowe’s is realigning leadership across Pro, stores, artificial intelligence, strategy, and marketing as it seeks to more intricately connect businesses it has been building across professional customers, digital commerce, fulfillment, and home services.
Lowe’s Companies Inc. has reshuffled its senior leadership team, moving executives into new roles overseeing Pro, stores and artificial intelligence and making two additional executive appointments as the home improvement retailer looks to accelerate its next phase of growth.
The changes took effect Sept. 1 and span five executive vice president positions, according to a filing with the Securities and Exchange Commission. Lowe’s approved the appointments Aug. 28 and disclosed them in a Form 8-K filed Sept. 2.
Joseph M. McFarland III, previously executive vice president of stores, was named executive vice president of Pro and Home Services. Quonta D. Vance, previously executive vice president of Pro and Home Services, was named executive vice president of stores.
The moves put McFarland in charge of one of Lowe’s most important growth areas as the company continues expanding its business with professional contractors.
Lowe’s has been building out its Pro capabilities with expanded product access, digital quoting and purchasing tools, job-lot quantities, and direct-to-jobsite delivery. Its Pro Extended Aisle includes an expanded digital catalog with real-time inventory and pricing and a growing supplier network.
Lowe’s also elevated artificial intelligence within its technology organization. Seemantini Godbole, previously executive vice president and chief digital and information officer, was named executive vice president and chief information and AI officer.
In the expanded position, Godbole leads Lowe’s global technology organization, including engineering, product roadmaps, artificial intelligence, data and analytics, information security, and innovation, according to the company.
Lowe’s also appointed Adam D. Filipponi executive vice president of strategy and business development and Jennifer E. Wilson executive vice president and chief marketing officer.
The executive changes come after several years of investment by Lowe’s in Pro, digital, loyalty, fulfillment, and Home Services. The company said the appointments are intended to better connect those capabilities, establish clearer accountability, and allow Lowe’s to move faster on its largest growth opportunities.
The restructuring also puts Lowe’s Pro strategy under new leadership at a time when the retailer is expanding beyond the traditional store-based home improvement model. Its growing emphasis on professional contractors, larger orders, expanded supplier access and jobsite delivery increasingly puts Lowe’s into markets also served by building products and specialty distributors.
Lowe’s said the broader leadership changes are designed to strengthen execution of its Total Home strategy and position the company for its next phase of growth.
Do not miss any content from Distribution Strategy Group. Join our list.
Share this article:
