Why This Matters to Distributors: Distributors are adding AI to technology stacks where customer, sales, quoting, and e-commerce data can remain disconnected. Meridian360 is designed to connect those systems, giving sales and marketing teams a more complete view of customers without replacing core technology.
LeadSmart Technologies has launched Meridian360, a software platform designed to connect customer and sales data across distributors’ enterprise resource planning, customer relationship management, e-commerce, marketing, and quoting systems.
The Irvine, California-based company said Meridian360 operates alongside existing technology rather than replacing it. The platform connects data used by sales, marketing and other teams while leaving the enterprise resource planning system as the system of record for financial and operational data.
LeadSmart developed Meridian360 to address customer and sales information stored across separate business systems. Transaction histories may reside in an enterprise resource planning system, sales activity in customer relationship management software, quotes in another application and online purchasing data in an ecommerce platform.
When those systems are not connected, sales and marketing teams may lack a complete view of a customer’s activity.
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