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Wholesale Change Show: Are Inside Salespeople Really Salespeople? (June 10, 2020)

Are Inside Salespeople Really Salespeople?

Distributors often call their customer service personnel, “Inside Sales Salespeople” – but are they?

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Distributors often call their customer service personnel, “Inside Sales Salespeople” – but are they? Some provide customer service, some sell and some do a little of both. We’ll talk about the right way to organize your inside personnel to get the best results from your team.

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Jonathan Bein, Ph.D., is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at
jbein@distributionstrategy.com.

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